Civilization VII at Gamescom

Monumental exhibition stand for 2K Games

High-End Exhibition Stand Design for 2K Games

2024, Gamescom · Koelnmesse, Cologne

Implementation in partnership with Trusted Events (TGF)

MONOLITH CRAFTED IN COLOGNE

The centerpiece of the appearance was a wide-spanning temple portico that took up the entire front. In our Cologne workshops, a massive, deliberately archaic design language was created for this: a load-bearing wood and steel framework, clad with CNC-milled components and refined with a tactile sandstone finish. The result looks as if it were carved from a single block – a monolith you just want to touch. The real art, however, lay in the invisible: a cantilevered gable that manages without visible supports, and media technology that seamlessly disappears into the antique stone surface.

 

"Architecture instead of set design."

That was the brief for the world premiere of Sid Meier's Civilization VII at Gamescom 2024 – and the guiding principle for the entire 2K Games presentation. We developed a concept that deliberately blurred the lines between temporary exhibition construction and historical monument: Anyone approaching the stand from the hustle and bustle of the hall didn't enter a set, but a structure – a monumental framework that brings together classical high culture and high-end gaming in a single gesture.

Trade Fair 

Gamescom 2024,

Cologne

Trade Fair 

Gamescom 2024,

Cologne

Size

331.5 sqm

Our Services

Design & engineering,

CNC manufacturing,

Surface finishing,

Assembly

 
Wenn Gaming-Welten
zur Architektur werden

FUNCTION BEHIND THE FACADE

 

 

As impressive as the exterior was, its interior was just as smart: The temple structure was simultaneously a technical enclosure and an acoustic barrier. Hidden behind the facade was an acoustically decoupled "black box" – a shielded presentation room for exclusive preview sessions and press appointments, right in the middle of the loudest hall activity at Gamescom. Spectacle on the outside, concentration on the inside.

With this project, the ZENIT team has once again proven that the strongest currency in exhibition construction is excellent craftsmanship. Because the future of gaming staging belongs to physical depth and handcrafted detail – those qualities that make a brand not only visible, but tangible for the visitor.

We don't build sets, but spaces that make a statement.

 

 

 

"Technology as Architecture"

 

That was our guiding principle for the 50th anniversary of Eco-Drive technology—the system that powers watches through light energy and makes battery changes obsolete.

With this concept, we translated the brand's technological focus into a custom-made stand design.

The presentation demonstrated how exhibition construction unleashes its full power—as a physical extension of the product that literally draws the viewer into the interior of the watch.

You have the vision. We bring it to life.

Hagen Cabalo is happy to be at your disposal for a personal consultation:

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