BPW Messestand - Agritechnica

Exhibition stand design

for Agritechnica – the world's largest agricultural machinery trade fair,

Hanover

"How does Farming 4.0 work?" The professionals from BPW answered this and other questions at Agritechnica 2019.

On site, BPW presented mature solutions for the entire year – from soil cultivation to harvest.

Auftraggeber

BPW Bergische Achsen

Messe

Agritechnica,
Hannover

Größe

150 qm

Unsere Aufgaben

Konzeption, Design, Planung, Fertigung, Auf- und Abbau

SMART FARMING

In 2019, the Bauhaus style celebrated its 100th anniversary and has lost none of its appeal to this day. Cubist buildings are more on-trend today than ever.

Particularly in modern spatial design, this style impresses with its clear and straightforward design language.

Based on this timeless and attractive architecture, we developed a striking new exhibition stand for the agricultural professionals from BPW at Agritechnica in Hanover.

365 GROWING TOGETHER. ALL YEAR LONG

Under this motto, a brand space was created that perfectly adapted to the presented theme of Agriculture 4.0.

Agriculture 4.0 can be clearly seen on the exhibition stand:

In the front area of the stand, a complete annual cycle of the various harvesting and cultivation phases was depicted using striking floor graphics. Matching each cultivation phase, a chassis technology from BPW was presented – from soil cultivation, sowing, fertilizing, and crop protection to harvesting and transport, there was a tailor-made solution from the Wiehl-based axle professionals for every process. These custom-made solutions were complemented by interactive information terminals at the respective exhibits and a large-scale LED wall. Here, trade fair visitors could not only admire a newly designed image film but also access the entire technological potential of the BPW professionals via a Solid Edge application.

The digital age in the field

Another stand highlight was the "AGRO Hub" chassis computer, which not only provides precise information on all of the vehicle's operational data but also weighs the load without the driver having to drive onto a scale.

To effectively showcase this wealth of product presentations, the exhibition stand construction in Hanover was designed in a more purist and restrained manner, in the spirit of the Bauhaus style.

A large cubic ceiling banner spanning the entire width of the stand projected the motto 365 GROWING TOGETHER. ALL YEAR LONG. into all areas of the exhibition hall.

A stylish communication area, where expert consultations and customer-oriented discussions took place, completed the new exhibition stand construction at the trade fair in Hanover.