Citizen Watches
Inhorgenta, München
Feel what is possible
The future of payment services
Messestand-Design
für die dmexco – Digital Marketing Expo & Conference, Köln
"What does trust look like?" We asked ourselves this question for our long-standing client Computop in the run-up to dmexco 2019 under the motto "Trust in You".
An open exhibition stand design that communicates transparency and builds bridges in its layout created a secure framework for our client's diverse communication needs.
"YOUR GATEWAY TO EVERYWHERE"
Trust also characterizes our regular appointment as the exhibition stand builder and full-service partner for Computop.
At dmexco 2019, the leading provider of payment services wanted to not only introduce its flexible payment platform, Computop Paygate, to the professional audience, but also present its new corporate design.
THE EXHIBITION STAND, A PLACE OF POSSIBILITIES
In line with Computop's trade fair motto, "Your Gateway to everywhere," we developed an exhibition stand design that communicated the brand message from afar while simultaneously making it a tangible experience at the stand.
The core element of the open and communicatively designed stand was a three-dimensional arch.
The balance between transparency and individual communication spaces addressed the specific needs of the stand visitors.
Large-scale graphics enhanced visibility from a distance, while inviting materials helped to demarcate the individual communication areas, allowing for one-on-one consulting situations without compromising the stand's overall sense of openness.
"The exhibition stand design mastered the balance between transparency and individual communication spaces, thus addressing the specific needs of the stand visitors."
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