Computop
dmexco, Köln
Passion and precision
Inspired by watchmakers
What is more precise and structured than a clockwork?
For the Japanese Citizen Group, we designed an exhibition stand that made the masterful craftsmanship and the clear aesthetics of the individual brands the connecting link of this multi-brand presentation.
MINIMALIST EXCELLENCE: THE STAND ARCHITECTURE
The exhibition stand featured a basic cubic design that was divided into individual presentation spaces for the various subsidiary brands.
Like clockwork, the individual components of the exhibition stand came together to form a seamless whole, offering visitors quick orientation.
DETAILS ENHANCE THE BRAND EXPERIENCE
The centerpiece of the exhibition stand was the ceiling cube we designed, which formed the framework of the stand. Strikingly illuminated with LEDs, the transparent acrylic cube was the elegantly shimmering eye-catcher of the exhibition hall.
Backlit, milled 3D letters created an impactful presentation for the exhibited brands. These were additionally brought to life by emotional brand graphics, projected onto internal fabric banners on the ceiling element.
Complemented by warm wood accents and custom-designed exhibition furniture, an overall impression was created that harmoniously unified the diverse brand personalities and the Japanese heritage of the Citizen Group, making them a tangible experience.
Zenit Messebau will again handle the exhibition stand design and construction for the Citizen Group in 2020.
"Like clockwork, the individual components of the exhibition stand came together to form a seamless whole, offering visitors quick orientatio
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