Citizen Watches
Inhorgenta, München
"Games Are Art –
when a portfolio becomes worlds you can walk into"
For publisher Raw Fury's appearance at gamescom, we translated the brand promise "Games Are Art" directly into architecture – realised across two separate stands. One is a loud, immersive B2C world for the community, where every title gets its own handcrafted setting. The other is a quiet, gallery-like B2B stand for business and press, where games are staged as artworks. From the Art Deco mansion of "Blue Prince" to a medieval tavern to individually themed game cabins, each zone tells its own story. Thanks to precise construction, custom furniture-building and consistent large-format graphics, a diverse portfolio becomes one coherent brand experience.
TWO WORLDS, ONE STAND
For Raw Fury at gamescom 2024 in Cologne, we realised two distinct exhibition spaces under one brand: a loud, immersive B2C world where each game title receives its own handcrafted setting – from the Art Déco mansion of „Blue Prince“ to a medieval tavern – and a quiet, gallery-like B2B area for press and business contacts. Each zone tells its own story through themed furniture, custom-built cabinets, artwork displays and tailored lighting. All construction, carpentry and graphic production was handled in-house by ZENIT-Messebau.
WHEN GAMES BECOME SETS
Raw Fury sees games as an art form. The stand translates this into two worlds that deliberately set themselves apart: cool blue and Art Deco elegance for “Blue Prince”, warm wood and rugged charm for the medieval tavern.
Every set is built so that visitors step into the game before they play it. Gaming stations, logos and lighting are part of the scene and put the titles in the spotlight like exhibits.
The project shows that ZENIT-Messebau reliably plans, builds and installs immersive brand spaces with a strong scenic impact.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
