Citizen Watches
Inhorgenta, München
The Walk-In Interface
Light architecture meets tactile zones of calm
The Trade Desk operates one of the world's leading platforms for data-driven digital advertising. The booth’s structure is a tribute to this technical excellence, based on a modular frame system that we embrace as a central architectural feature. The profiles are illuminated with custom-fit blue LED lines, elegantly structuring the space and framing the seamlessly integrated backlit surfaces. Large-scale fabric prints with a keder system create smooth, uninterrupted wall surfaces. The bar area integrates perfectly into this precise grid, featuring clean lines and high-quality powder-coated metal stools.
WELCOME TO THE WALKABLE INTERFACE
We translated the digital identity of The Trade Desk into a clear, physical grid. A modular profile system formed the solid foundation. Precisely set, blue LED profiles draw clean lines through the space. This luminous grid creates an impressive long-range effect in the exhibition hall, making the brand's digital structure visible from afar. The light grid elegantly frames the large backlit surfaces. We tensioned the fabric prints into the frames using a keder system, resulting in a calm and harmonious spatial effect.
A welcome contrast awaits inside. Crossing through the glowing grid, visitors find relaxation in inviting lounge areas. We upholstered the custom-made seating with luxurious velvet. The fabric invites guests to linger and provides a pleasant acoustic environment. At the bar, powder-coated metal stools integrate seamlessly into the concept. This creates a sheltered space for meaningful, undisturbed conversations right in the heart of the vibrant DMEXCO.
This booth design proves that skilled craftsmanship can impressively translate a brand's digital identity into the physical realm.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
