Dubai Future Foundation – Gamescom

Exhibition Stand Design

Anuga 2025, Düsseldorf
The World's No. 1 Food Trade Fair

An Exhibition Stand Where Craftsmanship Speaks

For our client Stargate Group, we realized an unmistakable statement at Anuga 2025. The exhibition stand design, built on the concept "Alpine Hospitality at Industrial Scale," made a compelling case: the future of Austrian food presentation belongs to transparency, genuine craftsmanship, and spaces for personal encounters. Bringing nine distinct brands together under one roof—without diluting any of them—requires an architecture that creates family rather than competition.

Client

Stargate Group / AMA (Agrarmarkt Austria)

Trade Fair

Gamescom 2025,

Cologne

Size

Over 550 sqm

Our Scope

Stand construction,

Emotional spatial design,

Refrigeration & product presentation,

Show kitchen,

Furnishing & lounge,

Electrical engineering & utilities,

Lighting design,

Graphics integration,

Project management

Clarity paired

with Hospitality.

"Alpine Hospitality at Industrial Scale"

That was our guiding concept for Anuga 2025. With this approach, we redefined the standards for authentic food architecture. The stand showed an exhibition space at its full potential—a catalyst for genuine connections, large-scale craftsmanship, and hospitality at the highest level.

WELCOME TO THE ARCHITECTURE OF TRUST

Organically shaped lounge areas with modern seating beneath rustic architecture created a deliberate contrast: we are rooted in craftsmanship—and we are innovative. The heart of the space for personal exchange was formed by generous tasting lounges with the modular coffee bar as a social anchor point. Here, buyers met executives, distributors met product managers—never crowded, never rushed, but in a space that invited people to linger.

The open refrigerated displays with cheese, hay-milk products, and specialties were far more than simple product presentation. They were the physical manifestation of a philosophy: quality needs no secrets. Every product was illuminated like a work of art, because craftsmanship deserves respect.

A particular highlight was the fully functional show kitchen in Hall D-30—a live innovation space where products weren't just displayed but creatively reinterpreted. The integrated green areas spanning all halls served not as decoration, but as psychological architecture, giving overstimulated trade fair visitors a space to breathe.