Citizen Watches
Inhorgenta, München
Immersive experience space
When the exhibition stand becomes a game level.
Trade fair construction at Gamescom follows its own fascinating set of rules: Here, it is all about total immersion and stepping into new worlds. To promote the collaboration between Müllermilch and the blockbuster "Call of Duty: Black Ops 7," we were commissioned by Trusted Events to realize an immersive experiential space that makes the atmospheric game world physically tangible in a unique way.
"IMMERSION THROUGH SCENIC DESIGN"
The goal was to bring the fascinating aesthetics of the game, inspired by espionage and covert operations, to life through architecture. The realization delivers a strong visual presence, expertly integrating elements of professional set design. Large-scale fabric walls featuring impressive key visuals form the outer shell, ensuring an extraordinary long-range effect even within the trade fair hall atmosphere.
Visitors experience an authentic "safe house" atmosphere, characterized by dark wall elements and sophisticated lighting design. A central "infinity tunnel" with vertical red LED tubes and reflective surfaces draws guests deep into the captivating brand world.
HIGH-TECH MEETS ATMOSPHERIC DESIGN
The interior was designed as a thematic "interrogation room." Featuring carefully chosen props like vintage tube televisions and textured elements, it creates an authentic in-game atmosphere that transports visitors directly into the world of the game.
Technology integrates seamlessly as well: products are showcased in a futuristic manner using elegant hologram displays that present the Müllermilch bottles as valuable items. The dark flooring adds depth to the space, allowing the vibrant neon accents to shine with impressive intensity.
This project highlights ZENIT Messebau's expertise in successfully delivering immersive brand spaces with powerful, scenic staging.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
