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Roadshow
A customizable bicycle for every taste
The new generation of the city bike
Under the extraordinary motto "You are your bike", we realized a particularly exciting and innovative store concept for the bicycle manufacturer Urbike in Cologne.
YOUR STYLE, YOUR COLORS, YOUR BIKE
Individuality and freedom are the rhythm that drives the lives of many city dwellers today.
For this reason, Urbike developed the idea of offering a customizable, modern city bike for every "biker". Shaped by the guiding principle of cycling professionals, "You are your bike", Zenit realized a particularly exciting and innovative store concept in the Cologne traffic jungle.
Through the idea of designing one's own bike, the trend of "customized products" is perfectly embraced.
BE UNIQUE
The Cologne flagship store is more reminiscent of a fashion label than a conservative bicycle shop.
Large shop windows, focused product presentation, and modern furnishings make it abundantly clear that it is not just a bicycle being sold, but an entire lifestyle.
Inside the shop itself, various models of modern single-speed bikes are presented as a source of inspiration, while simultaneously serving as colorful design elements of the new interior design.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
