Urbike
Flagship Store, Köln
Recruiting young talent on the road
The future of the metal and electrical industry
A shortage of skilled workers and the promotion of young talent are issues that concern the entire industry in Germany. For this reason, Zenit developed a modern, future-oriented roadshow concept for the employees of tomorrow. The core of the concept was the idea of a mobile world of experience that comes directly to students and companies.
THE TASK: SECURING YOUNG TALENT
In this specific case, ZENIT was called upon as an innovative idea and concept developer. Based on this, our exhibition team created a design concept for the IW Medien show truck. The special task was to develop a roadshow concept in which students and visitors come into contact with the industry's professions for the first time.
A MOBILE WORLD OF EXPERIENCE GOES ON TOUR
The InfoTruck itself addresses the training opportunities and career profiles in the metal and electrical industry in an experience-oriented manner. Many experimental stations had to be installed within a limited space and designed in a visitor-friendly way, so that the various professional branches could be presented vividly. This was designed to allow children and students to test their talents and get a feel for the world of the metal and electrical industry.
EXCITING FACTS AND FIRST-HAND INFORMATION
In a dedicated conversation area, featured topics are discussed in depth and presented in detail. A special requirement for the roadshow design was to create a modular system that offers sufficient space and comfort during presentations and can be secured during transport in such a way that long assembly and dismantling times are avoided.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
