Urbike
Flagship Store, Köln
Recruiting young talent on the road
The future of the metal and electrical industry
Fachkräftemangel und Nachwuchsförderung sind Themen die die gesamte Industrie in Deutschland beschäftigen. Aus diesem Grunde entwickelte Zenit ein modernes, zukunftsorientiertes Roadshow-Konzept für die Mitarbeiter von morgen. Kern des Konzepts war die Idee einer mobilen Erlebniswelt, die direkt zu den Schülern und Unternehmen kommt.
THE TASK: SECURING YOUNG TALENT
In this specific case, ZENIT was called upon as an innovative idea and concept developer. Based on this, our exhibition team created a design concept for the IW Medien show truck. The special task was to develop a roadshow concept in which students and visitors come into contact with the industry's professions for the first time.
A MOBILE WORLD OF EXPERIENCE GOES ON TOUR
The InfoTruck itself addresses the training opportunities and career profiles in the metal and electrical industry in an experience-oriented manner. Many experimental stations had to be installed within a limited space and designed in a visitor-friendly way, so that the various professional branches could be presented vividly. This was designed to allow children and students to test their talents and get a feel for the world of the metal and electrical industry.
EXCITING FACTS AND FIRST-HAND INFORMATION
In a dedicated conversation area, featured topics are discussed in depth and presented in detail. A special requirement for the roadshow design was to create a modular system that offers sufficient space and comfort during presentations and can be secured during transport in such a way that long assembly and dismantling times are avoided.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
