swissflex
IMM, Köln
What good sleep can do
Schlaraffia. Better sleep for a good life.
BECOME PART OF THE WONDERFUL WORLD OF SLEEP
Natural and charming – this is how Schlaraffia presented itself at the international furniture exhibition IMM Cologne. For decades, the German cult brand Schlaraffia has been considered the driving force behind Recticel Schlafkomfort GmbH, which was represented at this year's IMM Cologne with its diverse corporate brands.
Alongside Schlaraffia, the group also presented its Swissflex, Grand Luxe, and Ubica brands to the international trade fair audience. Based on this brand-rich presentation, a multi-layered, modern exhibition concept was developed on over 1,000 square meters of stand space.
FOUR BRANDS, ONE EXHIBITION STAND, ONE FEELING – SLEEP COMFORT
Each individual brand room was uniquely designed without compromising the open and friendly overall concept. Conceptually, all the differently designed spatial environments were connected to one another by abstracted five-meter-high tree sculptures, ensuring that the unifying design element was visible everywhere.
A coordinated, harmonious lighting concept rounded off the overall picture of the exhibition design, with different lighting effects being played depending on the time of day and the event. Fittingly, an open and friendly "Come Together" area was created in the center of the stand, which was used by all brand ambassadors as a central hub for communication and was also transformed into an "after-work meeting room" once the trade fair had closed. A jazz ensemble provided additional entertainment with live music, thereby underscoring the stylish and pleasant atmosphere at IMM Cologne.
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