SQ Deutschland
GIFA, Düsseldorf
Feel what sleep quality feels like
Premium beds with attention to detail
Swissflex has stood for premium sleep comfort for over 60 years.
Taking the brand promise of "first-class comfort and security" into account, we were tasked with developing a product world at IMM that lives up to these high standards.
A recipe for good and restful sleep begins with selecting the right sleep system. For this reason, Swissflex develops high-quality sleep systems for perfect sleep.
What makes the Swissflex sleep system so special is that it adapts to the body, sleeping habits, and weight of the "sleeper".
To meet this standard, the Swiss company commissioned Zenit with the design and realization of a high-quality exhibition stand that embodies the brand promise and puts the premium quality of the products positively in the spotlight.
The result is an exhibition stand in a scenographic style, which was produced in Zenit's workshops using selected materials. The harmonious stand design conveys tranquility, confidence, and quality.
In line with the brand's elegant corporate design, a bright and stylish brand exhibition stand was created, which attractively presented the brand's high-quality exhibits through its clear design language.
The integration of an open communication area in the center enhanced the welcoming ambiance and rounded off the high-quality exhibition stand construction at IMM 2019 in Cologne.
A particular highlight and eye-catcher at the stand was the presentation of an Aston Martin DB9. Here, every trade fair guest asked themselves: what do Swiss premium beds have to do with luxury cars?
The question is easily answered. Both brands stand for first-class products. Therefore, it is not surprising that the two brands cooperate. Swissflex supplies components that are later installed in the seats of the British luxury brand. Furthermore, all trade fair guests had the chance to win a weekend test drive.