Citizen Watches
Inhorgenta, München
"A booth like a taste explosion"
Brand and Exhibition Stand Design for Morinaga
How do you catch the eye at an exhibition where vibrant colors are already everywhere?
You crank the color intensity up a notch!
We delivered a bold statement for Morinaga and their iconic brand HI-CHEW at ISM 2026 in Cologne.
The stand design impressively demonstrated that to make a lasting impact when showcasing "Japan's No.1 Soft Candy", you have to design spaces that exude pure joy and visually nail the "True to Life Fruit Flavor" promise.
"Fruit Explosion"
That was our guiding principle for ISM 2026.
With this concept, we showed how an exhibition stand unleashes its full power—as a visual magnet that creates uncompromising visibility.
The presentation demonstrated how to translate the identity of a joyful brand into architecture with maximum long-distance impact, instantly creating a good mood and an appetite for sweets.
COLORFUL ABUNDANCE, CLEARLY STRUCTURED
For this appearance, our team created a world in radiant corporate yellow and vibrant fruit colors.
Even from a distance, a massive, circular ceiling suspension with 360-degree branding staked out the territory.
The wall-to-wall yellow flooring provided clear visual demarcation in the hall and massively brightened the entire stand.
The wall panels were fitted with high-resolution digital prints—a special highlight here was the history timeline, which colorfully traced the evolution of the cult candies.
Despite this visual abundance and loud colors, the setup remained highly functional and organized.
Open access points invited the audience in, while white, modern high tables and bar stools provided a calm, neutral contrast to the intense surroundings and served as a central communication area.
Integrated, perfectly illuminated display cases and shelving systems gave the product variety the appropriate, high-quality framework.
With this color-intensive concept, we proved that maximum loudness and clear structure do not have to be mutually exclusive.
Visitors felt magically drawn to the fresh, fruity world. This appearance was far more than just a pure exhibition area.
It was living proof of what we work for: we translate the unique DNA of every brand into custom-made architecture and create spaces that convey pure joy of life and leave a lasting impression.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
