Schlaraffia
IMM, Köln
Networking & Acquiring Skills
LinkedIn - The Professional Platform with Perspective
Exhibition Stand Design
for Zukunft Personal 2019 – Europe's leading exhibition
for the world of work, Cologne
How can an online network be translated into reality?
A question to which the LinkedIn exhibition stand at Zukunft Personal 2019 provided a compelling answer.
In collaboration with the Munich-based agency Planworx AG, we developed a modern exhibition stand design and set communicative impulses.
„leading in permanent beta“
The motto of Zukunft Personal 2019 was also reflected in the appearance of our client LinkedIn. The leading provider of professional networks showed trade fair visitors new possibilities and opportunities for Work 4.0.
A HOME OFFICE IN THE EXHIBITION HALL
As a global career platform, LinkedIn aims to provide professional opportunities to all members of the workforce and bring them together.
Partnering with the creative agency Planworx, we merged this vision with modern developments in the working world. The foundational pillars of the booth were communication and networking, alongside information and skill building.
Key values of our client that were communicated through an immersive experience. Visitors stepped into the booth and found themselves in a comfortable living room setting. The central theme was unmistakably inspired by the home office.
All design elements came together to create a cohesive look and feel, fostering the welcoming atmosphere of a productive think tank. Trade show guests tested the workspaces, where learning offerings could be explored interactively. Diverse communication zones engaged visitors on an individual level, providing space for in-depth conversations.
The booth design flawlessly embodied our client's core values, creating an atmospheric bridge between networking and professional growth.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
