Citizen Watches
Inhorgenta, München
"Snack your thing"
hitschler, the confectionery brand with tradition
For our client Hitschler, we created a particularly attractive and vibrant brand platform at ISM 2020 in Cologne. The exhibition stand design reflected the company's diverse product range and drew numerous visitors into a colorful world of sweets.
"Everything your heart desires"
That was the motto of ISM 2020 in Cologne, under which our client hitschler presented its brand. With an attractive and vibrant exhibition stand design, the international confectionery manufacturer primarily focused on the evolution of its HITSCHIE chewy candies
WELCOME TO THE HITSCHLER EXHIBITION STAND
Invented in the 80s and one of a kind ever since. Today, the traditional HITSCHIE chewy candies still stand out as an unmatched product in the huge confectionery market. A vibrant success story in a sweet candy shell.
A particular highlight was the custom-made bar counter, which was filled with thousands of HITSCHIES to brilliantly showcase our client's core product. Brightly colored HITSCHIE and UFO elements hung from the ceiling, drawing attention from across the hall. Simultaneously, the creatively displayed products boosted the vibrant atmosphere of the stand. Life-sized graphics of the product packaging adorned the walls, projecting the cheerful vibe of this colorful brand space into the exhibition hall.
Ultimately, the Zenit team successfully and optimally integrated the client's products into the overall stand design. The setup proved to be a fantastic communication platform for hitschler, turning the Cologne candy manufacturer's trade fair participation into a resounding success.
