Computop
dmexco, Köln
"Googling" at Dmexco
20 Years of Google – The success story in a trade fair concept
20 years of "googling"!
Together with the brand experience professionals from the Cologne-based agency insglück,
ZENIT realized the anniversary appearance of the global player Google at Dmexco in Cologne.
The 500 m² brand landscape was entirely dedicated to the company's anniversary.
What do we do when we are at a loss? We ask Google for advice.
Whether we are looking for new recipes, new clothes, or the way to a friend's house, googling has become a part of everyday life for billions of people.
"Googling" – a term that changed the world. Everyone in the world knows what it means.
Within twenty years, the start-up evolved into one of the largest corporations in the world.
The exhibition stand design of the search engine professionals at Dmexco 2018 was entirely dedicated to the successful company history.
Over 500 sqm, a brand exhibition stand was created that was fully focused on the theme of "20 Years of Google" in its design and story.
A milestone path on the outside of the exhibition stand informed every trade fair visitor about the decisive events of the company and presented itself in its own design and style.
A multi-layered concept, which demanded the highest level of creativity and attention to detail from the brand experience professionals at insglück.
To ensure that this multi-layered creative concept could be realized with the highest quality of execution, the ZENIT exhibition stand construction team was commissioned with the execution planning, as well as the production, assembly and dismantling of the concept.