Citizen Watches
Inhorgenta, München
Forming the Future
A brand space for Jokey Holding
For the Jokey Group’s appearance at interpack 2026, we developed a concept that makes their new "Forming the Future" claim architecturally tangible.
An impressive double-decker structure that set a clear signal in terms of modernity at the leading international trade fair for the packaging industry.
Vertical staging instead of flat surfaces
The design is based on an open, inviting floor plan that makes maximum efficient use of the 65 sqm footprint. The architectural implementation combines high-tech sustainability messages with a cozy lounge atmosphere on the upper floor.
The double-decker structure provides the necessary retreat for intensive professional exchange, while the ground floor focuses on the innovative power of the packaging solutions.
With a total height of 6.80 meters, the construction creates an enormous visual impact from a distance within the exhibition hall.
THE DOUBLE-DECKER AS A STRATEGIC TOOL
The highlight of this trade fair appearance is the clear separation between public presentation and private dialogue.
While the ground floor functions as a showroom – featuring custom-made, backlit round pedestals for the ThinWall products – the upper floor forms the exclusive business level.
Here, we installed a high-quality lounge that, thanks to its open design, allows a direct view into the hall.
Focus on discretion and quality of conversation
Genuine business relationships require discretion. Therefore, we equipped the double-decker with a separate closing room for in-depth professional discussions. These glass spaces were seamlessly integrated into the structural framework through precise fitting.
High-quality, matte glass surfaces provide a light-filled work environment, while targeted acoustic insulation shields against the trade fair's noise level. This ensemble is complemented by a fully equipped bar on the ground floor, which serves as an informal hub for networking.
Technology and precision made in Cologne
The structurally demanding double-decker construction was prefabricated to the millimeter in our Cologne manufacturing facility using 5-axis CNC technology. The result is a perfect fit for edges and transitions that allowed for seamless assembly on-site.
The contrast between the forest-patterned wall graphic and the clean, modern lines of the red facade elements underscores Jokey's ecological commitment at the highest technological level.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
