Citizen Watches
Inhorgenta, München
"Scalable aesthetics for digital payment ecosystems"
Brand and Exhibition Stand Design for CCV
PREMIUM MODULARITY
Since CCV has a busy trade fair schedule, we opted for a premium modular build.
The foundation is formed by high-quality, matte black system walls.
These act as a "black canvas": they absorb ambient light almost completely, allowing the circular graphic elements in the brand colors yellow and green to achieve maximum long-distance impact.
Since CCV completes a dense, Europe-wide trade fair schedule, our guiding principle was to develop a solution that looks just as confident on 20 square meters as it does on 100.
The foundation of this concept is formed by a high-quality, matte black wall system.
These deep dark surfaces absorb the hall light almost completely and act as an ideal "black canvas".
The result: the circular graphic elements in the vibrant CI colors yellow and green unfold an enormous long-distance impact and inevitably draw the eye.
HYBRID APPROACH: SYSTEM MEETS CRAFTSMANSHIP
To break up the functional coolness of the system build, we deliberately invested in exclusive custom construction in the foreground.
The absolute centerpiece of the stand is the custom-made "Candy Bar".
With its cladding of precisely placed vertical wooden slats, it brings a warm, tactile quality to the space and invites visitors to have relaxed conversations.
A light vinyl floor in an elegant oak look defines the stand area and creates a welcoming contrast to the dark architecture in the background.
For the presentation of CCV's modern payment terminals and Clover's cloud-based POS systems, we dispensed with traditional, massive counters.
Instead, the hardware rests on cylindrical pillars in various shades of green.
The systems appear almost sculptural there and can be directly tested by trade visitors from any angle.
This turns a pure exhibition stand into a fully functional test center for modern transaction technology.
With this execution, we proved that efficiency and outstanding aesthetics can go hand in hand in exhibition construction.
Visitors experienced a tidy, ultra-modern space that made the complex software solutions tangibly accessible.
This appearance is living proof of our philosophy:
we create brand spaces that are not only uncompromisingly visually convincing, but also economically sustainable in the long term through smart scalability.