Braze Messetand | ZENIT-Messebau |

Brand and Exhibition Stand Design

for Braze at the OMR Festival, Hamburg 2024

For Braze's festival appearance, we created a two-story space that stands out from the dense crowd. The booth not only uses the vibrant brand colors as a visual anchor, but is also strategically well thought out in terms of space: The ground floor absorbs the lively energy of the visitors and invites initial exchanges. Serving as an exclusive lounge, the upper level provides the necessary space for in-depth conversations. Thanks to the high-quality, completely seamless cladding, the strong structural framework appears effortless, modern, and absolutely on-brand.

Client

Braze

Messe

OMR Festival,

Hamburg

Size

201 sqm

Double deck (two-story)

Our Services

Double-deck architecture,

Interior construction,

Furniture construction,

Lighting concept

Where the pulse of the exhibition meets the calm of the loft

"Where the heartbeat of the trade fair meets the tranquility of the loft"

The pulse below, the vision above.

To make an unmistakable statement within the dense energy of the festival, we realized a two-story structure that combines structural mastery with aesthetic lightness.

This architecture is far more than just floor space—it is a strategic anchor point that positions the Braze brand within the dynamic exhibition environment.

The ground floor acts as the driving force, drawing in visitors and providing space for initial touchpoints.

This is where the energy of the brand pulsates.

The upper level, however, opens up as an exclusive lounge environment for in-depth conversations and focused networking.

Thanks to precise construction and premium cladding, we were able to create an overall visual appearance that feels light, modern, and perfectly seamless.

ARCHITECTURE THAT CREATES SPACE FOR ENCOUNTERS

The interior fit-out focuses on contrasts and naturalness.

We combined the vibrant colors of Braze with the warmth of light oak. This creates an atmosphere that merges professionalism with a high quality of stay.

An essential part of the concept is the integration of living elements. Numerous real plants soften the spatial feel.

A special eye-catcher are the wooden rings on the ceiling, planted with real greenery. They calm the visual aesthetic and noticeably improve the room's acoustics.

Details and Craftsmanship

From the delicate metal railing of the staircase to the precisely coordinated lighting concept: every detail contributes to Braze's welcoming culture. We built a place where people love to linger.

"The dynamics of the exhibition below, the focus on the essentials above.

This is how brand communication can be experienced across two floors."