Citizen Watches
Inhorgenta, München
"Strong presence, protected spaces."
Exhibition stand and custom furniture for Magnite at DMEXCO.
The trade fair hall pulsates with energy. To achieve a radiant presence here, we rely on excellent lighting design. For business agreements, we create an atmosphere of tranquility and focus. Together with Magnite and TGF eventcreation, we constructed an exclusive, walk-in black box. The base consists of high-quality Aluvision profiles, seamlessly covered with printed textile fabric. The keder profiles ensure a perfectly smooth and flawless surface.
The backlit modules make the signature magenta glow, giving the booth an inviting radiance. The white Magnite letters were precision-milled from solid material on our 5-axis CNC machine, creating expressive accents against the illuminated textile. The brand presents itself as a radiant highlight.
MATTE BLACK WOOD FRAMES THE PURE RADIANCE
Magnite manages digital advertising space worldwide, fully automated and in real time. We translated this impressive dynamic into an inviting architectural design for dmexco. The long-range impact of this concept is achieved through large-scale lighting technology. We crafted wall-filling backlit elements and seamlessly wrapped the printed textiles around the corners, creating a harmonious architectural unity. The 3D logos, milled from solid material, provide brilliant accents against the illuminated textile surfaces. The architectural frame is formed by a massive, matte-black finished wooden construction that elegantly encloses the light surfaces and perfectly integrates flush-mounted access to storage and utility areas.
THE ZONE OF CALM BEYOND THE PORTAL
Entering through the inviting passage, visitors immediately experience a pleasant atmospheric shift. While colors shine vibrantly on the outside, a sense of soothing clarity unfolds within. The black portal serves as a valuable filter, creating a focused environment. Guests enjoy the comfort of elegant upholstery in the meeting alcoves. The setting radiates a sense of security, providing a sheltered space. The harmonious lines of the wall slats offer visual relaxation. Here, the focus is entirely on meaningful and undisturbed conversation.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be your personal point of contact:
