Citizen Watches
Inhorgenta, München
"One booth, multiple worlds – seamlessly integrated"
Brand and Exhibition Stand Design for Amazon Ads
Commissioned by and in close collaboration with the TGF agency, we faced an exciting challenge for Amazon Ads' appearance at dmexco in Cologne: How do you unite the vibrant, distinct identities of Prime Video, Twitch, and Amazon Publisher Services in a single, flowing space? The answer is a stand design that not only looks fantastic but also functions as an intuitive meeting place—a perfect balancing act between dynamic entertainment and a relaxed business atmosphere.
"A home in the digital cosmos"
Anyone stepping onto the Amazon Ads stand at dmexco immediately immersed themselves in familiar worlds. It was an interplay of the vibrant purple of Twitch, the cool blue of Prime Video, and the clear, focused white of Amazon Ads. Our task was not simply to place these distinct identities side by side, but to ground them in a harmonious space.
ARRIVING RATHER THAN JUST WALKING BY
Amidst the hustle and bustle of the exhibition, we designed a space that truly feels like "coming home." Fluid transitions and warm materials strip away the hectic energy of the hall. Vertical acoustic panels in a wood finish run like a common thread through the design – structuring the booth and bringing a tangible sense of calm that enables meaningful conversations.
Intuitive navigation with foresight Visitors don't need to look for direction when the design intuitively guides them. Our striking ceiling structure, complete with integrated light lines, acts as a visual wayfinder. It welcomes guests at the open aisle and effortlessly draws them past the bar into the depth of the booth. There, in the secluded back area, the space expands into a generous lounge – the ultimate retreat for deep-dive business meetings.
Details that make all the difference It's often the subtle smart touches that spark wonder: We used a specialized magnetic engineering solution to mount the Amazon Publisher Services (APS) branding directly onto pre-tensioned fabric banners. The result is a striking 3D effect that respects the wall's textile aesthetic while delivering a premium brand statement.
The result: A cohesive experience that celebrates dynamic brand power at the forefront while offering the essential space for human connection in the back.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
