Call of Duty Blackops
Gamescom 2025, Köln
Less space, more impact:
Intelligent exhibition design for PayPal at Gamescom

Exhibition construction at Gamescom is following fascinating new paths, focusing on vibrant experiences and inspiring moments. For PayPal’s presence at Gamescom in Cologne, we constructed a booth that translates digital reliability into tangible architecture—serving simultaneously as an inviting business platform for valuable B2B connections.
As a global payment provider, PayPal demands uncompromising clarity. We translated this expectation into an architecture that knows no corners. The greatest challenge lay in the curved guidance of the wall elements, which enclose the space like a protective gesture. Our carpenters worked with a geometry that isolates the stand from the surrounding hustle and bustle. The wide-spanning arch floats above the area and keeps the brand logo in the perfect line of sight without disturbing the openness.
A strong partnership begins with precise planning. We immediately understood: PayPal envisions a space at Gamescom for transactions and meaningful conversations. This architecture demonstrates closeness to the community.
The open counter invites easy exchanges. The well-thought-out alcove supports strategic negotiations. Every element focuses entirely on the content.
The design encourages people to linger, transforming valuable encounters into lasting business relationships. We created a strategic asset.


