Dubai Future Foundation – Gamescom

[Translate to English:] Dubai Future Foundation

Exhibition Stand Design

2025, Gamescom

Cologne

A stand between gaming experience and B2B platform

Exhibition construction at Gamescom follows its own rules: It's not about brightly lit meeting islands here, but about experience and attraction. For the Dubai Future Foundation's appearance at Gamescom in Cologne, we created an exhibition stand that translates the futuristic energy of Dubai into the Cologne exhibition hall – and at the same time serves as a functional business platform for the "Dubai Program for Gaming".

Client

Trusted Events (for Dubai Future Foundation)

Trade Fair

Gamescom 2025,

Cologne

Size

120 sqm

Our Responsibilities

Technical Planning,

Manufacturing (Custom Build),

Graphic Production,

Lighting Design,

Furniture & Counter Construction

[Translate to English:] Dubai Future Foundation – Gamescom | ZENIT-Messebau

The exhibition stand

becomes a lounge

"SUBSTANCE MEETS STYLE"

The stand is divided into open demo areas and closed meeting units. Openness dominates the demo zone: Custom-made console stations with integrated cable management and backlit edges provide the stage for the hardware. Hanging greenery elements (biophilic design) break up the technical strictness of the black truss construction.

The internal meeting rooms contrast with the loud outward appearance. Equipped with acoustically effective slatted walls and high-quality furniture, they offer the necessary quiet for contract negotiations – a stand that can be "loud", but allows for "quiet".

"PRECISION IN DETAIL"

The reception area demonstrates our manufacturing expertise: The monolithic counter with its flawless surface finish, precise vinyl wrapping, and integrated LED base lighting serves as the central focal point. The razor-sharp "Marhaba / Welcome" typography sets the initial impression and underscores the client's premium standards.