Exhibition Stand Design

for Frida

Kind+Jugend 2025, Cologne

THE WOMB OASIS

For its appearance at Kind+Jugend 2025 in Cologne, American baby care brand Frida chose the motto "Womb Oasis", a space to breathe.

From September 9 to 11, 2025, we realized the stand together with our project partner satis&fy. satis&fy led the project, and we at ZENIT-Messebau were responsible as the operative partner for planning and construction.

Client

Frida

Trade Fair

Kind+Jugend 2025,

Cologne

Size

81 sqm

Our Services

Planning,

Production,

Digital Print & Painting,

Installation & Dismantling

Three-dimensional display window with Frida products and flower arrangements at the stand front

The Birth Canal as Entrance

Entrance shaped like a birth canal with a curtain

"A Birth Canal as Entrance"

The entrance to the stand was modeled after a birth canal. The multilayer principle created the desired 3D effect.

Behind it, carefully patterned curtains, pulsing light and gentle womb sounds accompanied visitors on their way into the oasis.

This turned the very first step into the stand into a small experience of its own.

MULTILAYER DOWN TO THE DETAIL

Inside, the multilayer principle continues on the walls, where a womb was modeled across several layers. Complemented by handcrafted door handles, picture frames and tablet holders.

A specially made novelties cabinet with frosted doors automatically brightens its light as soon as the new products are presented. Plus a small ice cream cafe right in the middle of the stand and, at the front, a three-dimensional shop window with selected Frida products.

The color world of more than 30 Pantone shades echoes Frida's product range in gradient tones. For this, over 3,000 square meters of surface were printed and painted in our workshop in Cologne, while our trade fair crew carried out the on-site assembly together with the team from satis&fy.

How well the stand was received is also shown by the fact that parts of it traveled to Miami after the show and are being rebuilt as a showroom at the Frida headquarters.

This exhibition stand shows what becomes possible when we and our partners think through every detail consistently, from the first sketch to the last hand movement on site.