Exhibition stand design

for IDS 2019, the leading global
dental trade fair, Cologne

Every two years, the world's leading dental trade fair IDS takes place in Cologne. For our client Dr. Hinz we designed an elegant exhibition stand there. Visitors from all over the world admired the mature innovations of the dental supplier for the clinics and laboratories of tomorrow.

Client

Dr. Hinz Verwaltungs- und
Beteiligungsges. mbH

Trade Fair

IDS,
Cologne

Size

182 sqm

Our tasks

Concept, design, planning,
production, assembly and dismantling

For a smile
in the exhibition practice

“The sporting, fair competition of the IDS”

Under this motto, our client Dr. Hinz also presented itself at the international dental showcase in Cologne. True to the motto, the client stepped up its game with the exhibition stand as well.

DR. HINZ AT IDS

A stand architecture shaped by symmetry and clarity underlined the strong market position of the dental expert and its online marketplace. Polished glass surfaces, glossy white materials and pink colour accents worked together in harmonious modernity.
Coloured floor areas divided the communication platform into several zones and gave the eye orientation and structure. A discreet ceiling construction covered and lit the entire scene.

Thanks to the partnership with Dr. Hinz, the dentist's visit to IDS turned out to be a comprehensive success. We transferred the clinical aesthetics of a practice into an open stand architecture.
The result: a stand with real bite in the trade fair world.