Citizen Watches
Inhorgenta, München
Where the Smile Becomes the Brand
Luminous brand blue meets live bleaching and a clear product world
For Briegeldental's appearance at IDS, ZENIT Messebau brought the warmth of an alpine parlour into the Cologne exhibition hall. Light wood, cosy bench seating, a window view of the mountains, framed photos and fresh greenery create a personal, inviting counterpoint to the vibrant energy of the world's largest dental trade fair. The SIPEA product wall with its wooden slat front stages the care range clearly and with a premium feel, while the compact corner stand elegantly combines welcome and function: space for encounters at the front, a practical storage and kitchen unit at the rear. This makes the brand claim "Präzision braucht Qualität" tangible from the very first second – approachable, authentic and full of character.
Our Services
Stand concept & design,
Scenography / themed world "Alpine parlour",
Wood architecture & custom furnishing,
Large-format digital print,
SIPEA product presentation (slat wall),
Display-case build,
Storage & kitchen cabin (sink, fridge, storage shelf),
Lighting & truss concept,
Planting & décor
A parlour that welcomes
A piece of home as an anchor amidst the vibrant trade fair activity. To present Briegeldental in an unmistakable way, ZENIT Messebau chose the idea of the alpine parlour as the leitmotif and implemented it consistently. Instead of purely functional spaces, visitors are greeted by a warm world of wood: a window view of the mountains, framed photos, a homely arrangement of benches and crates, and fresh greenery in between. A welcome that immediately creates closeness and makes the brand likeable and tangible.
The architecture makes the brand's character tangible: the personal images and lovingly chosen details tell the story of a family business that stands for trust and craftsmanship. This turns the claim "Präzision braucht Qualität" into a feeling – inviting for the initial contact and ideal for personal expert conversations.
Sitting together and discovering
A trade fair appearance thrives on the people who come together. The beer-garden-style benches deliberately invite visitors to linger and create an atmosphere where conversations arise naturally. Right beside them, the SIPEA product wall with its wooden slat front presents the care range clearly and with a premium feel, while the glass display case puts selected products in the best light. The functional rear area with sink, fridge and storage keeps everything running smoothly behind the scenes. The result is a place where visitors arrive, discover and feel welcome.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
