Citizen Watches
Inhorgenta, München
Where the Smile Becomes the Brand
Luminous brand blue meets live bleaching and a clear product world
For bluedenta's appearance at FIBO, we translated the brand promise of a radiant smile into a luminous stand architecture. Bold brand blue, clean white and the recurring smile motif place the brand centre-stage amid the lively fitness and lifestyle world. The „Fläsh Dich!" hero wall with its large-format display and QR practice finder draws the eye, while the live bleaching station, the open product shop with illuminated display cases and the digital touch kiosk invite visitors to explore. Light wood, fresh greenery and an open lounge create an approachable atmosphere in which attention naturally turns into conversation.
Fläsh Dich! – A Brand Built to Shine
A luminous brand space as an eye-catcher in the middle of FIBO. To present bluedenta in an unmistakable way, we made the brand's core idea – the radiant smile – our leitmotif. Bold brand blue meets clean, reflective white; the recurring smile motif and the distinctive logo mark run consistently through the entire presence. From the very first second, the brand shows presence while feeling fresh, likeable and approachable.
The architecture makes the brand promise tangible: the „Fläsh Dich!" hero wall welcomes visitors with a large-format display and QR practice finder, while the clear typography – whitening, alignment, dental care – conveys the full range of services at a glance. Brand communication becomes an experience that sparks curiosity and invites visitors to join in.
Live Bleaching, Shop and Consultation
A trade fair appearance thrives on the people who come together – and on hands-on moments. The live bleaching station, framed in light wood and fresh greenery, puts the product centre-stage and invites visitors to watch. In the open shop area, illuminated display cases present the fläsh and sträight product world clearly and with a premium feel, while the digital touch kiosk and QR practice finder open the way to the nearest practice. The open lounge with high tables creates space for consultation and conversation – a place where visitors arrive, discover and feel welcome.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
