Citizen Watches
Inhorgenta, München
Axians: Precision meets the digital world –
Brand and exhibition stand design for Axians at Hannover
For Axians at Hannover Messe 2026, we implemented a stand concept that translates the client's technological expertise into functional architecture. The focus was on transforming complex IT and automation solutions into an open, architecturally cohesive stand design.
Architecture as a guide
The stand is divided into various thematic islands, which are simultaneously separated and connected by well-conceived lighting control.
Free-standing steles and clear floor design allow for the intuitive guidance of visitors to specialist areas such as "Industrial Security" or "IT/OT & Industrial Automation".
Special features, such as the models presented under a glass dome, underline the aspiration for high-quality, focused product presentation.
The combination of graphic brand presence on the exterior walls and a protected, atmospheric lounge in the interior creates the necessary balance for in-depth consultations.
TECHNOLOGY MEETS ATMOSPHERE
Through the targeted use of acoustic and lighting elements, we created a space that acts as a haven of tranquility within the lively trade fair environment.
The architecture avoids superfluous decoration and instead relies on a clear design language that places the exhibits, from industrial models to digital interfaces, at the center.
In this project, we have proven that we can translate complex, technical content into a language that visitors immediately understand: space that builds trust.
You have the vision. We bring it to life.
Hagen Cabalo is happy to be at your disposal for a personal consultation:
