Exhibition Construction for Your ISM 2027 Appearance

 

 

ZENIT-Messebau plans and realizes exhibition stands for confectionery and snack brands as well as retailers – directly in Cologne, with in-house production and a flair for appearances where branding, sampling, and sales discussions work in perfect harmony.

 

January 31 to February 3, 2027 · Koelnmesse · Cologne

 

 

Let's prepare your ISM appearance together.

Give us a brief overview of your project. Our team member Hagen Cabalo will contact you personally to discuss the details of your inquiry.

 

TO THE INQUIRY FORM

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Trust in our experience!

The ISM is the world's largest stage for sweets and snacks – and a home game for us. Our production facility in Cologne-Porz is just a few minutes away from the Koelnmesse. We build brand spaces that whet the appetite: inviting tasting zones, clear product presentation, and counters where tasting turns into conversation. This is how exhibition construction works at ISM 2027 in Cologne.

55 Jahre

at the ISM

76+

brand concepts

60+

years of experience

Exhibition and Event Construction by Zenit.

Visionary, timeless, vibrant: with our experience, your ideas become reality.

Lühders GmbH

ISM 2026, Köln

Royal Merba

ISM 2026, Köln

Morinaga

ISM 2026

From Digital Offer to Brand Experience

VISIBILITY & BRAND IMPACT

At ISM, over 1,600 exhibitors compete for the attention of the trade. We develop booth designs that make your brand and seasonal innovations instantly recognizable—presented in an appetizing way rather than overcrowded.

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SAMPLING & PRODUCT PRESENTATION

Confectionery is sold through the eyes and the palate. We design sampling areas featuring the perfect counters, clean refrigeration/hygiene logistics, and shelving that showcases your assortment just as it would appear on a premium shelf.

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HOSPITALITY & NEGOTIATION ZONES

The trade comes to close deals. We create inviting lounges and secluded meeting areas where listings and annual negotiations can take place in peace—separated from the flow of visitors at the counter.

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RELIABLE EXECUTION IN COLOGNE

Our in-house production, short distances, and experienced site management ensure that your concept translates into a robust and successful trade fair presence.

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ISM
ISM: Brands. Trade. Sweets.

INTELLIGENT DIGITAL INTEGRATION

LED walls, screens, touchpoints, or IT infrastructure must be seamlessly integrated into the booth. We combine technology, space, and brand messaging into a presence that comes across as clear and professional.

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SUSTAINABILITY THROUGH MODULAR SYSTEMS

We use high-quality, flexible structures that can be adapted for future appearances. This provides planning security, conserves resources, and makes your budget more efficient across multiple events.

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FULL SERVICE FROM CONCEPT TO DISMANTLING

From the initial idea through planning, permits, production, and installation to final handover, dismantling, and storage: We handle all aspects of the project, allowing your team to focus entirely on your trade fair objectives and client conversations.

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EXPERIENCE WITH ISM DYNAMICS

ISM is our home turf: from a pulsating trend hub to an efficient order-writing powerhouse. We design booth layouts that seamlessly bridge two worlds: the high-energy, interactive first contact at the tasting station and the discreet, focused atmosphere required for in-depth listing negotiations in the lounge.

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Plan Your ISM 2027

Hagen Cabalo is happy to assist you with a personal consultation:

Chat via Teams

Chat via WhatsApp