Trade fair marketing 2.0: Our online team also provides support for your trade fair presentation on the Internet
For a number of years now, it has been possible to use many handy online applications to make participation in a trade fair much more efficient:
- During preparation
- During the trade fair
- After the trade fair
- Web 2.0, or the participatory web
To this end, we provide our customers with a variety of tools:
- The online appointment planner, “VIP Easyplan” allows selected, eligible and invited visitors to enter their stand appointments themselves online.
- The trade fair stand configurator, which incorporates your style guide into the design of your stand, but also into promotional articles, giveaways and trade fair gifts.
- The digital invitation concept for your trade fair marketing
- Countdown (trade fair news articles are released in chronological order), newsletter on the day of the trade fair, text message marketing
- Press folder “Digital Special”, to accommodate the growing amount of online press
- Corporate online games in your corporate design at trade fair terminals and in your web design. These generate addresses from eligible visitors to your stand in a “playful” way
Zenit accompanies your trade fair presentation digitally, at all stages of your important events:
- Analysis tools for real-time measurements of the above-mentioned “Trade Fair Online Plus” measures, with their own administration interface. We also offer a “Trade Fair Wiki” (employees document their trade fair knowledge in online cooperation).
- The interactive “original” online trade fair stand in 3D is created in interactive format, in other words clickable and linked to the products and services/innovations. This can also be used to assist in trade fair training
- The online voucher system “4rabatt” (4discount) for invited customers and/or as a gift for special trade fair marketing
- Cross-selling engine: An interactive question and answer game. Suitable for online competitions, trade fair terminals, CDs and promotional USB sticks