The world of packaging presented in modern brand architecture

At the Anuga Foodtec Cologne, Zenit-Messebau brought the trade fair appearance of Optipack GmbH to life on behalf of advertising agency MAD Werbeagentur. Optipack is one of the leading manufacturers of beverage cups and PET preforms in the entire European food industry. The stand concept focused on modern product presentation combined with communication zones. Rotunda banners with long-distance effect conceptually summoned up images of a cup produced by Optipack. One particular highlight of the trade fair was a glass cylinder featuring LED technology. By means of a projected image, trade fair visitors were given an extraordinary insight into the diverse fields of application of Optipack GmbH. A very special trade fair gadget.

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