Dynamism meets design
This was the motto used by Federal-Mogul to present itself at the Automechanika in Frankfurt. The trade fair visitors were able to gather information on the latest products and services of the group at a stand measuring more than 450m².
The stand concept aimed not only to present the new red and white Federal-Mogul Motorparts colours, but also to create a “look & feel situation” in which the latest innovations could be showcased. “The interplay between colours and forms reflected the dynamic growth of all stakeholders,” says Oliver Legrand (Vice President Aftermarket EMEA)