Live communication in futuristic trade fair design

Stand construction at the Cebit and GamesCom is always something really special. Zenit Messebau GmbH was hired for these events by Turtle Entertainment, operator of the Electronic Sports League (ESL) and the “Intel Extreme Masters”.

The major projects in the gaming hall, Hall 23, at the Cebit were the most highly visited of the large trade fair. More than 270,000 gamers met here for the finale of the world championships in computer games.

But the large stage, with some 900 seats, was not the highlight at the Cebit: this honour was reserved for the stand of Deutsche Post AG. With its expressive design elements, Zenit-Messebau GmbH planned and realised a “bionic project”.


The two-storied stand stood 6 metres tall and offered visitors a unique viewing platform. After the trade fair, the stand was put into storage and used again in a similar form at the GamesCom.

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