International brand communication in a class of its own
From 8th to 11th April, Geneva was the meeting point for the entire non-woven fabric industry. More than 500 exhibitors from around the world got together in Switzerland to discuss advances and new products in the sector. BASF was also there to present its products and innovations to trade visitors. The open and innovative island stand drew a large number of visitors to find out about the Ludwigshafen-based group’s range of services. Expressive 3D design elements attracted the attention of the trade visitors to the stand from a distance. The closer they got to the stand, the clearer the additional visual highlights became. The organically shaped ceiling structure, intended to unite symbolically the four corporate branches of BASF under one roof, rounded off the company’s external impact. With its minimalist, yet high-end use of forms, the stand made a unique statement.