Innovative business mobility in a stylish setting
Mobility, cars and Nürburgring are words that simply belong together. That’s why this year’s Fuhrpark Management Forum (fleet management forum) took place at the famous Grand Prix racetrack. In the thick of the action was our customer Alphabet, one of the most renowned German leasing and full-service providers for modern business mobility. As a subsidiary of the BMW Group, Alphabet has a wealth of know-how in motor vehicles and mobility at its disposal. At a stand measuring over 75m², the aim was to optimally represent the service aspects of the Munich-based fleet specialist.